What Mitt must do
Social media report: The Mitt Romney candidacy for president faces a tough uphill battle against a fine-tuned Obama machine. A consistent, coordinated and cooperative effort from all Republicans is needed in the months up to November.
Candidates should recognize halftime’s over; it’s time to play a new game
If the Romney campaign is smart, it should be looking at grabbing the best online people and tactical programs from his Republican rivals and repackaging them for use within his own campaign.
Analysis: GOP needs to wake up to President Obama’s dominance online
Mitt Romney should ask Ron Paul for his online team – pronto-and take other steps to catch up in the social media election contest.
Frontrunners Romney and Obama intensify their social media efforts
Obama still outpaces GOP in social standings, but Romney site improves and he shows his human side on Facebook.
Obama media campaign begins in earnest as Republican candidates lag behind
Social media report: With the chances of a Romney candidacy increasing, it’s time for the GOP to pull together a social media strategy that can compete with the Obama machine.
When will Republicans pay attention to ‘social media precincts?’
Social media: Obama had an off week, Santorum swoons online, Romney’s numbers are up, but his Facebook page is expressionless.
Romney needs to market himself on Facebook, Twitter
Social media scorecard: Gingrich, Paul and Santorum boast Facebook gains, while Paul soars on Twitter.
Santorum surges online, winning friends on Facebook, followers on Twitter
Social media report: Mitt’s Facebook content is aging, Newt leads on Twitter, Ron Paul is Steady Eddie. But it all pales next to Obama Online.
Obama’s new ‘truth’ sites a basic strategy, but potentially effective campaign tool
Social Media: Obama’s three new websites allow him to respond to his rivals in real time online, giving him a chance to frame the conversation — and the news reporting
‘Facebook’ facts for Republicans: Watch what’s happening online as voters show their preferences
Weekly social media report: Support for candidates, as counted by “Facebook friends” and other Internet measures, show a much different picture than polls.