RECENT ARTICLES
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We were losers, folks
Op-ed: Digital Marketing Expert Al DiGuido slams GOP, Romney campaign: “We were OLD in our thinking, OLD in our strategy, OLD in our marketing execution,” and calls for the old guard to go.
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Romney rises on eve of election
The Republican ticket continues to surge online, as the engaged supporters of Obama-Biden dwindle. The victor Tuesday may well be determined by who came into the final days with the strongest momentum: Mitt Romney.
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Making the online math work
The Romney/Ryan campaign is surging online in momentum. The focus in the last days up to the election needs to be on local online venues, getting the message out and continuing to turn the tide against Obama.
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Romney romps on social media post-debate
For the first time, Mitt Romney has a higher engaged audience on Facebook than President Obama, says Human Events’ social media watcher Al DiGuido.
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Social media momentum goes to Romney on engagement
While the president may have more “Facebook Likes” than Romney, the Romney-Ryan ticket has the edge on engagement, and that could make all the difference.
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Social media tide turning red
Social media marketer Al DiGuido says the Romney/Ryan’s online engagement with voters is accelerating.
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No Facebook ‘bump’ for Obamas
Meanwhile, Paul Ryan is smokin’ hot online. Is he the GOP ticket’s secret weapon for the Internet generation?
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TV viewership of RNC down from 2008; Newsweek ‘Hit the Road Barack’ a hit
Recapping the various media outcomes of RNC week: Mitt’s Facebook likes up, problematic emails still being sent and how viewers are feeling about it all.
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It’s time for Romney to wage smart social media warfare
Analysis: Five ways for GOP to win online, and it begins with big-tent collaboration, a unified and uniform message, reaching to supportive constituencies and hitting the battleground states with effective email campaigns.
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What Romney-Ryan need to do online now
Analysis: Social media guru calls for marketing professionals to be dropped into the Romney-Ryan campaign “for the next 12 weeks and do some truly “kick-ass marketing.”
