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Thursday Is the New Black Friday

Thursday Is the New Black Friday (CNNMoney)

In an effort to one-up the competition, maximize profits and ensure customer satisfaction, Wal-Mart will start its Black Friday sales on Thursday, Nov. 28, at 6:00 pm. That’s a full two hours earlier than 2012, and is the first of a number of changes to be implemented by the world’s #1 retailer to improve upon 2012 sales. According to Duncan MacNoughton, Wal-Mart’s chief merchandising officer, stores will also carry at least 65 percent more TVs, laptops, and other popular gift items, while also implementing a staggered schedule of offering even deeper price cuts to encourage “appointment shopping” and to reduce the bedlam that typically signals the beginning of the holiday shopping season. If these Black Friday changes affect sales as expected, investors should watch for an even earlier indicator of holiday sales trends as well.

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