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Apple Picks Profits over Popular Approval

Apple Picks Profits over Popular Approval (Reuters)

Apple released its next iteration of iPhone yesterday, featuring a high-end iPhone 5S, complete with fingerprint scanner and retailing for a not-so-modest $549. While the higher price means the company can maintain margins, it’s not likely to help reclaim market share from Google’s Android-based phones. Nor is it expected to impact the emerging market’s demand for cell phone technology. According to Sanford C. Bernstein analysts, “…Apple’s inability/unwillingness to come out with a low-priced offering for the emerging markets nearly ensures that the company will continue to be an overall share loser…” But will this be enough to make consumers hang up on Apple shares, as well?

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